The 2023 Inside Gaming report, conducted by Fandom, examines the generational differences in gaming and provides insights for brands on how to connect with gaming audiences. Key findings include:
- Engagement with gaming has increased across every demographic, platform, and genre over the past five years, with 45% of gamers spending more time gaming than ever before.
- 80% of gamers of all ages are interested in playing games regardless of whether they are already fans of a franchise, creating significant opportunities for content creators.
- Millennials are a key (and untapped) audience in gaming, with 52% of Millennials ranking gaming as their #1 interest.
- 75% of Fandom gamers eat and drink while gaming, making Food & Beverage a key non-endemic category for gamers.
- Co-gaming parents are +83% more likely to agree that gaming fosters leadership skills, +77% more likely to agree it teaches important life skills and +38% more likely to agree it establishes teamwork & collaboration.
- The study uncovered huge opportunities for brands to more strategically tap into gaming audiences – namely in the CPG and QSR industries – and identified the generations that represent the biggest untapped opportunity for marketers.
- Gaming-adjacent items are extremely important to the game-play experience: Fandom gamers rank high speed internet, peripherals, and gaming accessories as most critical to their gaming experience.
- The top-ranking factors for trying new games are: (1) game quality, followed by (2) storyline & plot, then (3) design and visuals, suggesting that gamers across the board are looking for more immersive and engaging experiences.
What is Fandom gaming report?
The Fandom Gaming Report is a comprehensive study that examines the gaming industry and the motivations and behaviors of gamers across different generations. It combines user data from Fandom, a popular entertainment website, with a custom global study to provide insights into the gaming habits of different age groups.
The report includes information on brand and advertising impact, gamer motivations by generation, and co-gaming between parents and children. The findings of the report can help gaming companies and marketers better understand their audience and make more informed decisions about game development and marketing strategies.
About Fandom
Fandom is a fan-first global entertainment platform that provides a wide range of content, including articles, videos, and community-driven discussions about various topics such as gaming, movies, TV shows, comics, and more.
Fandom was launched in 2006 and has since grown to become one of the largest fan communities in the world, with over 300 million monthly unique visitors and over 275,000 communities covering a wide range of topics. Fandom’s mission is to inspire and delight fans by providing them with the best possible content and experiences.
