You need patience, Resource and Skill for ASO
The main reason many people fail at ASO is that it takes time to work and they quit too early.
ASO requires 3 major Components 1. Keyword Research 2. Good Store listing 3. Attractive Logo.
Choosing the right keyword is important. For example, people wanting to play a haunted game mostly will be searching for “scary game”, “ghost game”. But if you name your game Unborn its unlikely to show up.
4
Good Screenshots and Game play video
2
Good short description and long description.
1
Good Title with Keywords
3
Keyword shouldn't be over stuffed